Tuesday, 21 June 2011

Buddhism and Advertising - Ellen Degeneres and the Amex Meditation Ad

Whilst on the subject of advertising and marketeers subverting and hijacking the message and iconography of Buddhism and in particular meditation here’s an ad for Amex starring Ellen Degeneres. We’ve all been there - we are trying to meditate and our minds won’t be stilled – the issues and problems of our lives race around in our disordered minds seeking solutions and just won’t go away. The answer is not now go away – for now I am stilling my mind – if all else fails then take out Buddhist meditation insurance for those days when you know you can’t be calm!

We can live without religion and meditation, but we cannot survive without human affection. Dalai Lama

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